Event Pages - Archive
Socially Acceptable? Exceptionally Social?
November 17, 2014
Monday, November 17, 2014
9:00 AM to 12:00 PM
Registration & continental breakfast
9:00 AM to 9:30 AM
Program begins at 9:30 AM
The Lawrenceville School
Abbott Dining Hall
2500 Main Street
Route 206 N.
Lawrenceville, NJ 08648
For written directions visit the
The Lawrenceville School
in a larger map
Director of Professional Development
Socially Acceptable? Exceptionally Social? Where is Your School on the Social Media Spectrum?
For Directors of Marketing & Communications and their teams... and all Administrators Seeking an Improved Understanding of Social Media Uses for their School
Without a doubt, Social Media is here to stay - there isn't a school in the ADVIS membership that doesn't have a social media presence of some kind. Yet with the plethora of social platforms, varied levels of support and acceptance within school communities, and the challenges around measuring ROI, there is much to learn in this space. Join us as three social media producers share and discuss their tips, tools and techniques for producing and measuring the social media channels in their schools.
Social Media: Busyness Engine or Network Accelerant?
Shelley Krause, Storyteller, Rutgers Preparatory School
Beyond its seemingly endless demand for content, social media is fundamentally about reaching and connecting people. These tools can mean big changes for a learning community. Let’s talk about both the pitfalls and possibilities of social media within and beyond our schools. On an engagement spectrum that runs from fear to skepticism to cheerleading, where are you and your school? Where do you think you could/ should be?
As a member of the Rutgers Prep communication team and the school’s Storyteller,
is the lead curator of the school’s blog and Twitter posts. Her current responsibilities include coordinating with admissions, divisional leadership, and the school’s development office in support of prospective, current, and graduate Rutgers Prep families becoming more knowledgeable about what’s happening within the Rutgers Prep community. Shelley is a dark chocolate aficionada and is interested in the ability of social media to enhance purposeful networks.
Should You Be on Vine?
Jill Feldman, Social Media Specialist, Princeton University
Facebook, Twitter, Instagram, Google+, Snapchat, Pinterest, Linkedin, Vine, Weibo and Whatever Comes Next. Does your organization need to plant a flag on every social media site? Let’s talk about what each platform has to offer, how it’s best used, and why it may or may not suit your needs.
is the social media specialist in the Princeton University Office of Communications. She writes, takes photos and shoots video for @Princeton on Twitter, PrincetonU on Facebook, Princeton_U on Snapchat, Princeton_University on Instagram and various other University accounts. Previously she was director of development and communications for Princeton Friends School and a staff writer and editor for a number of magazines, including Philadelphia, Rolling Stone and GQ.
How Do You Know It's Working?
Dennis Shapov, Social Media Strategist, The Lawrenceville School
Bitly. Google Analytics. Insights. And more. There are many ways to measure the success of your social media efforts. But the only way to really understand the success of your social strategy is through analytics and testing. The social media analytics industry has grown exponentially in the past decade and is difficult to navigate. Dennis will speak about some of the helpful tools he has come across to measure proper posting habits and campaigns.
is a member of the Communications Department at The Lawrenceville School. Dennis comes to Lawrenceville from The Economist, where for over two years as their Social Media Strategist, he managed distribution of news on all major brand social channels and developed strategy around large-scale campaigns. In his role at Lawrenceville Dennis helps in developing and maintaining a comprehensive, coordinated social media strategy among various School departments, with a focus on properly integrating social media into Lawrenceville's communications, outreach, and marketing efforts.
Fee: No charge for ADVIS member schools. $100 for non-members. Payment should be made by check or credit card in advance of the program.
Deadline to register: Monday, November 10th.
Association of Delaware Valley Independent Schools | 701 W. Montgomery Avenue, Bryn Mawr, PA 19010 | 610-527-0130
Visit us online
| Follow us on twitter