We recommend that schools send the Admissions, Development, Marketing and Head Leadership Team to this morning workshop. The remainder of the day's program (networking lunch and afternoon session) will retain our traditional format for the Annual Admissions Retreat.
Professor Honack is adept at explaining the changing nature of marketing, particularly the way different generations communicate using technology. As the speed of communication accelerates, messages to the community must be adapted to the target audiences' values and preferences. Professor Honack guides his audience through this complex process with remarkable clarity, using research at Kellogg to support his ideas. He will discuss Generation “Z” (ages 0-14) and how they are different from their predecessors, Generation “Y” (ages 14-32). He has new insights on the splitting of Generation "Y" into two groups; the impact of iPad, E-readers and Smartphones and what we can expect in education in the next two to three years. He will also discuss the continuing growth of social media. Professor Honack's presentation will: