Event Pages - Archive
Practical Tools to Make Your Messages Sing
April 17, 2015
Friday, April 17, 2015
9:30 AM to 12:30 PM
Check-in & continental breakfast
9:30 AM to 10:00 AM
Program begins at 10:00 AM
$30 per person for
ADVIS member schools. $150 for
non members. Payment should be
made by check or credit card in
advance of the program.
Deadline to register:
Thursday, April 9th.
Stratford Friends School
2 Bishop Hollow Road
Newtown Square, PA 19073
For written directions visit:
Director of Professional Development
Networking Lunch for Directors of Marketing and Communications
Join your communications colleagues for our Annual Networking Lunch for Directors of Marketing & Communications and their teams.
Our program will open with a brief presentation by Skip Kotkins,
Carney, Sandoe & Associates, followed by informal conversation over lunch.
Our agenda will be driven by your most pressing issues and needs,
so please include your ideas for topics to discuss when you register.
"Practical Tools to Make Your Messages Sing"
Making your mission and vision statements more
unique and compelling?
Getting everyone in your school delivering the
same key messages?
Not at all!
How can you make your mission and vision statements truly unique and still have an inclusive process? How can you have an inclusive process in which everyone contributes to and then adopts a few vital key messages that they use to talk about the school? What is the role of messaging in today's competitive, demanding independent school world? Focusing on both the high-level mission and vision and the practical day-to-day work of describing the school, learn practical tools you can use in your school immediately. Come hear and learn from a different "inside" perspective, and then stay to chat and share with your local colleagues!
Skip Kotkins, Senior Search Consultant,
Carney, Sandoe & Associates
Skip graduated from the Lakeside School; from Williams College with a B.A. in American Civilization; from Harvard University Graduate School of Business Administration with an MBA. He graduated from Washington Military Academy and served in the Washington Army National Guard. Skip worked at Skyway Luggage Company from 1965-2012, including as Director of Planning, Vice President, President & CEO, and Chairman & CEO, and went on to lead SWL Holdings, Inc., Skyway's successor, as its Chairman.
Skip's past and current board leadership includes Pacific Northwest Association of Independent Schools, National Association of Independent Schools, Seattle Repertory Theater, Lakeside School, Travelgoods Association, Washington Council on International Trade, Rotary Club of Seattle, Temple De Hirsch Sinai, Seattle Metropolitan Chamber of Commerce, and Young Presidents Organization, Pacific Northwest Chapter. He has also worked closely with the Federal Reserve Bank of San Francisco, Rainier National Bank and Rainier Banccorporation, Security Pacific Bank Washington, Bank of America, ABM Industries, Cutter and Buck, and Industry Trade Advisory Committee, and has chaired six search committees for executives of non-profit organizations.
Fee: $30 per person for ADVIS member schools. $150 for non members. Payment should be made by check or credit card in advance of the program.
Deadline to register: Thursday, April 9th.
Association of Delaware Valley Independent Schools | 701 W. Montgomery Avenue, Bryn Mawr, PA 19010 | 610-527-0130
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