Event Pages - Archive
April 26, 2016
Tuesday, April 26, 2016
8:30 AM to 3:00 PM
Registration & continental breakfast
8:30 AM to 9:00 AM
Program begins at 9:00 AM
ADVIS member schools pay $85 for the 1st attendee; $65 per person for additional attendees. Non members pay $205 for the 1st attendee; $185 per person for additional attendees. Payment should be made by check or credit card in advance of the program. Program fee includes breakfast and lunch.
Malvern Retreat House
315 S. Warren Avenue
Malvern, PA 19355
on Malvern Retreat House website
Director of Professional Development ~ ADVIS
ADVIS Social Media
This program is generously supported
by funding from
Annual Admission Retreat:
Exceeding Expectations in
Enrollment and Retention
President Connor Associates Strategic Services, LLC
ADVIS and NAIS aggregate school enrollment has declined 10% in the past ten years, inquiries are down 20%, and venture capitalists are moving into that void with a whole new array of educational options that compete for the academically motivated students we are trying to attract. In this era of extreme competition for sustainable enrollment, much is expected of independent schools.
Among them: Proven outcomes and tangible return on investment. Engagement and connectivity. Pride of association. Evidence of transformational teaching and learning. Customer service. Cost-consciousness. A program that will instill and reinforce in students the timeless attitudes, skills, and personal values that will lead to success and purpose in the world they will inherit.
This workshop will present approaches and facilitate discussion on:
Discovering and communicating school identity and value
Finding, enrolling, and keeping those families who share your core values
Getting internal alignment by defining everyone’s role in building bridges across the school and into your communities.
Key skills needed by enrollment managers in order to meet an ever changing marketplace with increasing competition from new types of
schools that are delivering higher levels of student academic achievement, a domain that used to be claimed by independent schools.
Together, we will explore, discuss, and share insights on:
Creating leads and inquiries. How to use big data, predictive modeling, and lead nurturing to locate and engage full-tuition paying families who share your values, and to build a word-of-mouth campaign to convert them to inquiries and visits.
Discovering, refining, and communicating your school’s authentic brand and identity.
Creating a value proposition unique to your school that can help overcome concerns about cost.
Maximizing the role of teachers and trustees in raising image, students, and community partnerships.
Critical research tools that will help build a strategic marketing and communication plan.
Getting every major constituent group in your school community to advance your mission.
Who should attend and why:
School success depends on alignment among all leaders, employees, and those you serve. Although the focus of the workshop is enrollment management and revenue, strong enrollment and retention depend on interconnections and support across the school and the wider community.
To get long-term value from the workshop, we encourage schools to bring a team that may include enrollment managers, communicators and marketers, fund raisers, influential alumni, board members, divisional directors, influential teachers, business officers, and heads of school.
Come ready to share your point of view and best practices.
ADVIS members pay $85 for the 1st attendee; $65 per person for additional attendees from the same school. Non members pay $205 for the 1st attendee; $185 per person for additional attendees from the same school. Cost includes continental breakfast and networking lunch.
DEADLINE TO REGISTER
Tuesday April 19, 2016. Payment should be made, in advance of the program, by credit card or check made payable to Association of Delaware Valley Independent Schools.
About our Presenter
is the President of Connor Associates Strategic Services, LLC (CA) and co-author of NAIS’ book, Marketing Independent Schools in the 21st Century. He has presented keynotes and workshops nearly every year over the past two decades at national and international conferences. Connor Associates has worked with nearly 450 independent and private schools, domestic and international, in the areas of predictive psychodemographic enrollment modeling and forecasting, internal image audits and enrollment management assessments, confidential external perceptual (image) audits, brand and website development and messaging, and institutional strategic planning. With an M.A. in Political Behaviour from the University of Essex, England, Connor has spent 30 years in nearly every position at independent K-12 schools.
For more information, visit his website at
Association of Delaware Valley Independent Schools | 701 W. Montgomery Avenue, Bryn Mawr, PA 19010 | 610-527-0130
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