Event Pages - Archive
2016 State of the Independent School Admission Industry
October 13, 2016
October 13, 2016
8:30 AM to 12:15 PM
8:30 AM to 9:00 AM
Check-in & continental breakfast
9:00 AM to 10:30 AM
10:30 to 10:45 AM Break
10:45 to 12:15 PM
Deadline to register:
October 6, 2016
Program Fees: No charge for ADVIS
members. Non-members pay $120
per person. Payment should be made
by check or credit card in advance
of the program.
The Agnes Irwin School
275 S Ithan Avenue
Rosemont, PA 19010
PARKING: Please download, print and place
this ADVIS sign
on your car's dashboard to alert the AGnes Irwin facilities folks that you are with the ADVIS event on 10/13.
Director of Professional Development
2016 State of the Indy School Admission Industry
Heather Hoerle, Executive Director of The Enrollment Management Association (formerly SSATB)
Since 2008, NAIS member schools have lost 55,000 students, or 8% of total enrollment (Source: NAIS DASL). And for the foreseeable future, independent schools have few positive indicators upon which to build enrollment strategy. It is clear that innovative approaches to the independent school financial and marketing models are needed. It is also clear that those charged with leading their school’s enrollment strategy need ongoing training in order to overcome ever-increasing challenges related to finding, admitting, and retaining mission-appropriate students. In this session, Heather will present national - and regional - industry data and trends and will lead an important discussion about the required branding, collaborative data modeling, and training required to sustain independent schools of the future.
Financial Aid For Impact: Is Your Investment Doing What You Want?
Mark Mitchell, Vice President, School and Student Services By NAIS
The growth in financial aid spending in the past decade has raised alarms within many independent schools about sustainability. While budgets for financial aid spending — along with the number and percentage of students receiving aid — have increased dramatically in recent years, the impact on schools’ overall budgets has been limited, primarily due to shifts in which families are requesting aid and how the aid dollars are ultimately distributed. These trends suggest that higher-income families, who need smaller grants to enroll, are continuing to apply for and receive a larger portion of financial aid awards than they did in the past. This shift creates challenges for shaping financial aid policy, developing communications, and forecasting budgets that schools must address for the best, and most strategic, financial aid outcomes. Are you measuring the “right” outcomes of your financial aid investment? Are your policies and strategies consistent with your goals?
About our Presenters:
Heather Hoerle, Executive Director & Chief Executive Officer, The Enrollment Management Association (formerly SSATB).
Heather became executive director in 2011. Working with the leadership team, she sets a clear direction for the staff, espousing gold-standard service to members and pushing for continuous innovation. Externally, in her work with schools and the wider education sector, she aims to advance the profession of enrollment management and empower individual professionals. Since joining The Enrollment Management Association, she has led it through several steps to modernize the organization itself and professionalize the admission and enrollment industry.
A thought leader in enrollment management, Heather commissioned a special committee on the future of assessment and personally led the charge to reposition the work of enrollment management as both strategic and foundational to institutional success. Heather’s career began in independent schools as an administrator, student advisor, and teacher at George School and Westtown School. She then embarked on a successful 23-year tenure in leadership roles with two of the world’s largest nonprofit independent school associations: first as associate director of The Association of Boarding Schools (TABS), then as director of admission and marketing services for The National Association of Independent Schools (NAIS), leading to a vice presidency at NAIS overseeing membership, corporate affiliations, customer service, and the annual NAIS Conference.
Heather holds a BA in art history from Mount Holyoke College and a master’s of education in educational administration from Harvard University. She has been a board member for Westtown School (her alma mater) and is presently a trustee for the National Business Officers Association, Princeton Academy of the Sacred Heart, and New Jersey Association of Independent Schools.
, Vice President, School and Student Services By NAIS; Board of Directors, The Enrollment Management Association
As vice president, School and Student Services By NAIS, Mark oversees knowledge creation initiatives supporting more than 2,100 K-12 schools and other organizations in the effective administration of financial aid programs. Mark has authored dozens of articles, book chapters, and blogs and is a frequent presenter at local, state, regional, national, and international conferences on the topics of tuition pricing, affordability, demographic and income trends, and school financial aid policy and practices. Prior to joining NAIS, Mark worked as coordinator of new student financial aid at Lake Forest College and as an account executive for Access Group, Inc., a firm specializing in graduate student education financing. Mark earned his BS in communication studies from Northwestern University, where he also served as assistant director of financial aid.
Fee: No charge for ADVIS member schools; $120 for non-members. Payment should be made by check or credit card in advance of the program.
Deadline to register:
October 6, 2016.
Association of Delaware Valley Independent Schools | 701 W. Montgomery Avenue, Bryn Mawr, PA 19010 | 610-527-0130
Visit us online
| Follow us on twitter