Event Pages - Archive
School Marketing - Video is the Key
September 23, 2016
Friday, September 23, 2016
8:30 AM to 12:00 PM
Check-in and continental breakfast
from 8:30 to 9:00 AM
Program starts at 9:00 AM
Deadline to register:
Monday, September 19, 2016
No charge for ADVIS Members;
$120 per person for Non-Members.
La Salle College High School
8605 W Cheltenham Avenue
Glenside, PA 19038
Director of Professional Development
This program is generously supported
by funding from
If Content is King - Video is the Key to the Kingdom
For Marketing & Communications Directors, Social Media and Website Managers, and School Advancement and Enrollment folks as appropriate.
9:00-9:30 AM ~ Digital Trends that Enhance Value for Independent Schools
Rob DiMartino, Finalsite
Master trends in the mobile and social world we live in with the use of an inspirational web experience, high definition video storytelling, and leverage personalization strategies to help drive an engaged audience to hit your enrollment, advancement or overall communications goals. Kick off a great day with this high level strategy talk that will drive your urge to leverage mobile, social, and HD web trends for your school.
9:30 AM to 12:00 PM ~ Rob Johnson shares how La Salle College High School uses video in their marketing efforts and leads the panel discussion.
Has your school integrated video into your content-marketing strategy? If not, now is the time! Online video has become so pervasive that you can’t ignore it. People who watch video are interested, engaged and invested in your message.
Incorporating video into your content marketing is proven to increase email click through rates, website traffic and conversions, and brand awareness. Videos are effective because they're fun to watch, easy to digest, and favored by almost every social media channel — making them the most important part of your content marketing strategy... And, one of the most important aspects of video content marketing is social video, which has taken the Internet by storm over the last six months.
Come learn solid marketing strategies and processes from a panel of experts who will each offer tips for incorporating video into the mix of schools' marketing efforts.
Video works. Learn how to make it work for your school.
Chris Cotter, Tailor Made Media
Rob DiMartino, Finalsite
Rob Johnson, La Salle College High School
Melissa Tassoni, The Shipley School
Deadline to Register:
Monday, September 19, 2016
No charge for ADVIS Members; $120 per person for Non-Members.
Meet Our Panelists:
is co-owner of Tailor Made Media. He has been a producer/director in the multimedia industry for more than 20 years. He has worked closely with many major organizations both in the U.S. and abroad. His experience and ambition have led him around the world, working and traveling in the United States, Africa, Europe, Central and South America. Chris is also a renowned music teacher who runs TribeSound Records, where he produces music for many Philadelphia artists, including his own band WaveRadio.
Founding Member and Director at Finalsite, has presented globally on effective use of strategic web communications for independent schools. Rob brings experience of over 20 years of working with the internet in the education space. For the past decade and a half, Rob has been a thought leader at Finalsite guiding their way through web strategy, marketing, communications, creating digital learning landscapes and most importantly digital engagement. Rob brings experience, trends, and real world “takeaways” to audiences about maximizing technology to increase efficiencies in the independent school environment. Prior to Finalsite, Rob led innovative efforts in digital engagement for Athletics and Alumni Relations at his alma mater, The University of Connecticut. Rob resides in Connecticut with his wife, Liza and their four children, Skylar, Jackson, Tristan, and Lucas.
, Multimedia & Social Media Specialist, La Salle College High School. Rob is entering his 10th year at La Salle College High School and currently serves as the school's Director of Multimedia Technology and Social Media. Rob is also the Chairman of La Salle's Information Sciences and Technology Department, overseeing the 20+ technology courses offered at La Salle, including three levels of Multimedia Production. Rob has a BA in Communications from La Salle University and a MS in Instructional Technology from Saint Joseph's University. In addition to producing video content for LSCHS, Rob has been an adjunct instructor in the La Salle University Communications Department and currently is a freelance show producer at Comcast SportsNet in Philadelphia. His work at CSN has also been nominated for a Mid-Atlantic Emmy Award in 2014 & 2015.
is the former Associate Director of Marketing & Communications at The Shipley School, where she helped oversee the production of content for print and on the web, including many video projects. She believes that the key to the success of all content depends on developing a strong communications and marketing strategy and plan. She currently consults with independent schools, non-profits, and small businesses on creative and strategic communications solutions and lives in Phoenixville with her husband and 16-month-old daughter.
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