Event Pages - Archive
Gift Lift Webinar
October 4, 2016
October 17, 2016
1:30 PM to 3:00 PM
PLEASE REGISTER using the link
below by October 14, 2016 to
get instructions on how to join
Director of Professional Development
Gift Lift - FREE Webinar for ADVIS Members
Prospect Identification & Matching Fund Service
Mike Desmarais and John Travis, Tension Direct
Monday, October 17, 2016
1:30 to 3:00 PM
Dear Development Colleagues,
Recently I met with Tension Direct about its Gift Lift service, that is worth your consideration.
In short, your school provides a list of current and/or potential donors (alums and parents, past and present) that they run through LinkedIn and other databases to find: (1) current employers and (2) whether those employers offer matching gift programs (as well as the LinkedIn URL, if applicable). A fee is charged for matches only. For an additional fee, they will personally tailor correspondence that alerts the donor to the matching gift program and provides them with the company form, or link, they need to complete, as well as your return envelope. In almost all cases, the service has yielded more matching funds than the expense. Even if the matching fund returns just pay for the service, you now have more complete data on your current and past parents and alumni that can be redeployed. You can even use this information to connect your recent college grads with older alums, create affinity alumni groups, and so forth.
For small staffs, prospect research is time intensive, and expensive if you pay an external researcher. From both fundraising and alumni network development perspectives, this ad hoc service is worth exploring. Mike Desmarais of Tension Direct will provide a free webinar for all interested folks to review the Gift Lift program. A free trial will be offered to each participating school to run 100 names to see what results you get. This means free research of 100 names!
Gift Lift will bundle multiple interested ADVIS schools into a larger, aggregated (but still confidential to each school) dataset to significantly lower the price for schools to research which donors/potential donors work for matching gift companies. The deadline for signing on for the free trial and to be part of the aggregate group is November 1st, so be sure to sign up for the webinar on October 17th to learn more!
PLEASE REGISTER using the link below by October 14, 2016 to get instructions on how to join the webinar.
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