Event Pages - Archive
September 25, 2017
Monday, September 25, 2017
8:30 AM to 12:15 PM
8:30 AM - 9:00 AM
Check-in and continental breakfast
9:00 AM - 10:30 AM
Measuring Return on Engagement (ROE) -
10:45 AM - 12:15 PM
From Content to Cash: Leveraging Digital Media to Support the Donor Pipeline –
September 15, 2017
ADVIS Members pay $35 per person ; Non Members pay $155 per person.
2107 N Providence Road
Media, PA 19063
Director of Professional Development
Developing a Successful Fundraising Organization
For Advancement/Development Directors and Heads of School
October 19, 2017
8:30 AM to 3:00 PM
McCall Golf & Country Club
Annual Development Retreat
Featuring Laura Fredricks
For Advancement/Development Directors and Staff
February 13, 2018
8:30 AM to 3:00 PM
The Inn at Villanova University
Increasing and Measuring Alumni Engagement for shops of all sizes
For Alumni/ae Directors and Advancement Staff
9:00 AM to 10:30 AM
Measuring Return on Engagement (ROE)
Chris Marshall, President of Graduway, North America
It is important to understand how we define engagement, how we measure it, what different scoring models look like, and how these models are applied to your alumni engagement program. This session will present different scoring models, how they were developed, what you can learn from their implementation, how to show correlation between engagement and giving, and where the industry is headed based on the work of the CASE Task Force on Alumni Engagement Metrics. The session will focus on the independent school sector with specific emphasis given to how to do all of the above with a small shop.
10:45 AM to 12:15 PM
From Content to Cash: Leveraging Digital Media to Support the Donor Pipeline
Keith Hannon, Director for Communications and Alumni Relations, Boyce Thompson Institute of Cornell University
The debate over whether or not digital/social media has a place within your institution is over: it does. Now the question is: how do you use it strategically, taking into account the staff and resources at your disposal, to get the best possible ROI. In this session, we will discuss online content strategies for increasing alumni engagement, followed by how to analyze that engagement in support of prospect research and annual fundraising efforts.
About Our Presenters
, President of Graduway, North America.
Chris Marshall’s expertise includes alumni relations, alumni engagement metrics, strategic planning, volunteer management, leadership development, and annual giving. Chris is the newly named President of Graduway, North America - Graduway is the leading provider of online alumni networking platforms with 400+ clients in more than 40 countries. Before joining Graduway Chris was the Senior Vice President and Managing Director at Grenzebach Glier and Associates (GG+A) for five years leading the Alumni Engagement practice area for the firm. From 2008-2013, Chris served as Associate Vice President for Alumni Affairs at Cornell University. Prior to joining Cornell, Chris served for seven years as Executive Director of the Lehigh University Alumni Association. Chris holds a bachelor’s degree from Lehigh University.
, Director of Communications and Alumni Relations, Boyce Thompson Institute.
For the past year, Keith Hannon has served as the director for communications and alumni relations at the Boyce Thompson Institute, where he and his advancement colleagues have been charged with connecting more people, and donors, to BTI science. Utilizing emerging and existing media technology, Keith is working to expand the BTI brand that will help create a donor pipeline and build a spirit of community amongst BTI alumni. Before BTI Keith spent 5.5 years at Cornell Alumni Affairs and Development where he managed Cornell alumni social media, an aggregate population of 80,000+ alumni, and developed innovative strategies for digital donor cultivation and stewardship.
Keith was Chair of the CASE Social Media Conference in 2014 and 2015. Keith has also presented at several Academic Impressions’ Social Media Conferences and was a blog writer for CASE and Evertrue. Before Cornell, Keith worked for Nickelodeon television and Six Degrees Games.
This program is graciously supported by funding from ADVIS Event Underwriter HEPdata. (
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