Event Pages - Archive
Design Thinking for Admissions Professionals
October 15, 2018
Monday, October 15, 2018
8:30 AM to 1:30 PM
8:30 AM ~
Check-in and continental breakfast
9:00 AM ~
for Enrollment Management,
12:00 PM ~
12:30 PM ~
The State of the Independent School Admission Industry,
Kristen Power, EMA
~ Program concludes
October 3, 2018
ADVIS Members pay $85 per person for full program (including continental breakfast and networking lunch,) $60 per person for morning program only; Non Members pay $205 per person for full program (including breakfast and networking lunch,) $180 per person for morning program only.
The Inn at Villanova University
601 County Line Road
Radnor, PA 19087
Director of Professional Development
This program is generously supported
by funding from the following Event Underwriters:
Design Thinking for Enrollment Management
For Directors of Enrollment Management, Admissions & Financial Aid, Marketing & Communications, and your staff as appropriate.
Design thinking has become a growing trend among school leaders and classroom teachers seeking to generate more creative, human-centered ideas. How can this toolkit support the work of enrollment management professionals?
Like many small young schools, Watershed School in Colorado once struggled to achieve full enrollment, but over the last four years, they have grown by 82%. This journey was not easy or pain-free. Greg Bamford, who was the Head of Watershed during this period of growth, and his admission director had to hear tough feedback, learn about their market, and grow as marketers and as leaders. Using a design thinking process, they generated new customer insights and began to understand which touch points were pulling families in--or pushing them away.
In this interactive workshop Greg Bamford will begin with the experience of Watershed School, and will then introduce a design thinking framework for enrollment management and a conceptual lens for customer experience design. Greg will introduce participants to two hands-on design thinking tools for the admissions office: the “empathy map," a tool for generating customer insights, and “customer journey mapping,” a way to identify key touch points that can either generate parent loyalty or drive attrition. Attendees will leave with actionable new tools that help you understand your market better, a new perspective on how to relate to your customer, and the hands-on practice needed to do this work with your team.
The State of the Independent School Admission Industry
The goal of The Enrollment Management Association’s biannual survey of independent school admission directors is to determine the industry’s current state and future needs and, when applicable, to compare the results across survey years. This trailblazing research has provoked national significant dialogue on the changing conditions of, and expectations for, independent school admission and enrollment professionals. In addition, results have provided illuminating insight into the structure, process, and enrollment operations of the independent school admission office—as well as the significant challenges faced by many schools to reach their enrollment goals. This presentation provides enrollment leaders with key findings and themes from our research.
Greg Bamford, Charles Wright Academy
Associate Head of School for Strategy and Innovation
A dynamic speaker,
is the immediate past Head of School at Watershed School in Boulder, Colorado. As of July, 2018 he is the Associate Head of School for Strategy and Innovation at Charles Wright Academy in Tacoma, Washington.
Greg has worked in independent schools for 20 years as a teacher, coach, administrator, consultant, and parent. In 2010, he left the classroom and co-founded the non-profit organization Leadership+Design, which partners with schools across the country to drive school innovation. After four years traveling the country, Greg became Head at
in 2014. Since his arrival, enrollment has grown by 82%, Watershed developed arts and global travel programs, and the school earned ACIS accreditation. While at Watershed, Greg also co-founded the
, a national conference on real-world learning, in collaboration with national partners.
Greg has an Ed.M. in Educational Leadership from Columbia University and is the father of two girls. He continues to work with schools across the country - follow him on Twitter at
Kristen Carey Power, The Enrollment Management Association
National Director, Business Development
Before joining The Enrollment Management Association in 2018, Kristen served as general manager for School and Student Services (SSS), the preferred financial aid needs assessment tool among independent schools. When she began her tenure nine years ago with SSS by NAIS, she was a regional director and eventually became a national director. Prior to joining SSS by NAIS, she spent eight years at prepGATE by First Marblehead Corporation, a student loan program serving the private primary and secondary school market, as vice president of business development. A longtime industry expert on financial aid and the marketplace, Kristen has traveled the country presenting on the financial aid market to independent schools, associations, and trustees.
In addition to working with independent schools, she is a trustee at Oxford Academy (CT). An independent school parent, her daughters are enrolled in fifth and seventh grades at Berwick Academy (ME).
Association of Delaware Valley Independent Schools | 701 W. Montgomery Avenue, Bryn Mawr, PA 19010 | 610-527-0130
Visit us online
| Follow us on twitter